스포츠산업개론
- 한양대학교
- 백종훈
페이스북
트위터
카카오톡
네이버밴드
링크복사
-
- 주제분류
- 예술ㆍ체육 >무용ㆍ체육 >스포츠마케팅학
-
- 강의학기
- 2014년 1학기
-
- 조회수
- 6,333
-
스포츠산업이 주요한 비즈니스의 한 영역을 차지하고 있는 현 시점에서 스포츠산업의 발전, 스포츠산업의 본질, 스포츠산업의 현황 그리고 스포츠서비스 산업체의 경영 현황 등에 대한 다양한 사례와 이에 대한 분석을 통해 국내 및 국외 스포츠산업을 전반적으로 조망하고 개별 스포츠산업의 미래를 전망할 수 있도록 한다.
차시별 강의
| 1. | |
The Introduction to Sport Industry | 1. Understanding the types of sports 2. Understanding various settings for sporting activities 3. Introduction to major professional sports in the U. S. |  |
| 2. | |
The Special Nature of Sports Industry | 1. Understanding the special nature of sports industry 2. Understanding a model of sports industry 3. Understanding the importance of globalization inside the sports industry market | |
| 3. | |
Marketing Management in Sport | 1. Understanding the marketing information system 2. Understanding the SWOT Analysis 3. Introduction to the marketing plan in the sports industry | |
| 4. | |
A Brief Glimpse into Soccer in Europe | 1. Understanding the European big league soccer 2. Understanding the sponsorship inside the European big league soccer 3. Introduction to the Manchester United organization | |
| 5. | |
Promotions inside the sports indusry | 1. Understanding the nature of promotion inside the sports industry 2. Understanding the nature of advertising inside the sports market 3. Introduction to the different kinds of promotional methods | |
| 6. | |
Promotional concepts and practices inside the sports industry | 1. Understanding the different kinds of promotional methods inside the sports market 2. Understanding the promotional practices inside the sports industry 3. Introduction to various kinds of promotional components | |
| 7. | |
The importance of place inside the sport industry | 1. Understanding the theory of place inside the sports industry 2. Understanding the importance of place among 5P's (Marketing Mix) 3. Introduction to the Borussia Dortmund home facility | |
| 8. | |
Place & Product distribution inside the sports industry | 1. Understanding the special nature of place inside the sports industry 2. Understanding marketing channels for professional sports organizations. 3. Introduction to the Borussia Dortmund home facility | |
| 9. | |
Perspectives in Sport Consumer Behavior inside the sport industry | 1. Understanding the special nature of sport consumer behavior 2. Understanding two different factors inside the sport consumer behavior 3. Understanding the decison making for sport involvement | |
| 10. | |
A basic overview of sport industry | 1. Understanding the special nature of sport industry 2. Understanding the sports industry structure inside the major professional sport teams, tennis & golf in the U. S. 3. Understanding the various settings for sporting activities | |
연관 자료
