강좌 소개수업내용/목표이 과정을 통해 환대하는 과정에서의고객행동의개념이론,고객의행동에 대한 연구의 중요성, 고객의 행동에 영향을 미치는 결정 요인, 구매 의사결정,고객의경험과동기, 환대부신에서 고객과호스틍 간의 상호작용을 이해 할 수 있습니다.홍보/예시 영상강좌 운영 계획 주차주차명(주제)주차별 학습 목표차시차시명강좌 운영방법학습내용수업방법평가방법학습자료1Introduction to Consumer Behavior in Hospitality Industry⋅Understandmeanings and significances of customer behavior1-1Definitions of customer behavior강좌영상(15분×3개) PPT, PDF1-2Customer behavior VS consumer behavior1-3Significance of studying customer behavior2Customers of hospitality businesses(1)⋅Understandmeanings of customers and characteristicsofeach types of customers2-1Definitions of customers강좌영상(15분×3개)과제PPT, PDF2-2Classifications of customers(1)- Classifications in terms of academic3Customers of hospitality businesses(2)⋅Explainthe main characteristicsofeach type of customer segment3-1Classification of customers(2)- Classification in terms of marketing 강좌영상(15분×3개)과제PPT, PDF4Determinants or factor influencing customer behavior⋅Analyzethe extent to which each factor influences custom...