This video, linked to detailed science lesson plans for Key Stage 2, 3 and 4 science, sets the scene for a discussion about whether a fictional new snack bar should be banned, licensed or endorsed. It features a video conference between the marketing executive and the developer of the new Fruit Munchy Square in which they discuss the ingredients and the marketing approach, a spoof advertisement for the Fruit Munchy Square and a video podcast by a representative of the Healthy Meals Cooperative who decries the fashion for fast food. Using the facts and opinions presented in the video, students are required to recommend a course of action to the (fictional) British Institute of Eating Control.

Video Series: Junk Food Science
Release Date 2010