1. |
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Introduction
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- Overview of course
- Introduction to Entrepreneurship
- Who is Entrepreneur? |
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2. |
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The Entrepreneur
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- Introduction to Entrepreneurship
- Who is the entrepreneur |
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3. |
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New Startup Education 1
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- Lean startup Business model & lean canvas
- Old vs New Startup Education Generating idea |
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4. |
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New Startup Education 2
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- Lean startup Business model & lean canvas
- Old vs New Startup Education Generating idea |
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5. |
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Ideation 1
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- Methods of generating ideas |
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6. |
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Ideation 2
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- Methods of generating ideas |
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7. |
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Idea Screening
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- Choosing attractive ideas
- Idea screening frameworks |
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8. |
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Group Dynamics 1
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- Group Dynamics; Customer
- Improving team dynamics and outputs
- Defining the first customers |
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9. |
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Group Dynamics 2
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- Group Dynamics; Customer
- Improving team dynamics and outputs
- Defining the first customers
- Two models : BMC mallingis, Market segments |
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10. |
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Customer; Problem
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- Defining the customer archetype
- Jobs, pains & gains of first customer
- Retail market |
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11. |
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Problem; UVP & Solutions; Channels 1
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- First customer jobs, pains & gains
- Unique value proposition
- Solutions
- product, pain relievers * pain creators
- Marketing channels |
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12. |
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Problem; UVP & Solutions; Channels 2
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- First customer jobs, pains & gains
- Unique value proposition
- Solutions
- product, pain relievers * pain creators
- Marketing channels |
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13. |
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Channels; Revenues; Costs
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- Marketing channels - owned/partner, direct/indirect, awareness/activation/purchase/delivery/after-sales
- Revenue models & streams
- Cost estimates |
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14. |
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Key Metrics
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- What are Key metrics
- Typically, Metrics are Developed using Ratios
- Startup Key metrics or Startup Accounting |
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15. |
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Key Metrics / Hypotheses Testing
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- Cost estimates
- Key metrics of new venture success
- Hypothesis testing claims
- Competitive unfair advantage |
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Hypotheses Testing / Unfair Advantage
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Hypotheses Testing
- What is a Startup Test?
- Developing Cut-Offs
- Not All Hypotheses Require a Test
- Early Adopters
- Customer: Activity
- Interpreting Test Results
Unfair Advantage
- What isn't Unfair Advantage
- So What is an Unfair Advantage?
- Unique or Rare Resources
- Tangible
- Intangible |
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Startup Financials & Accounting
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- Intangible : Copyrights
- Intangible : Trademarks & Servicemarks
- Legally Protected IP?
- Startup Financials Start with Revenues
- Costs : Profits
- Financial Analyses (Time)
- Entrepreneurial Accounting |
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Group Presentations
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- Student group presentations of lean canvas
- Business idea presentations
- Business pitch |
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