This course provides an introduction to marketing. You will learn key marketing terms, fundamental concepts and principles. The objectives are to provide you with knowledge of the roles that marketing plays with society and organizations. You will also gain an understanding of how marketing theories, strategies and tactics influence customers and organizations. After completing this course, you should be able to:

1. analyze how trends and environmental factors influence marketing strategies

2. analyze how customers make purchase decisions

3. collect and use marketing data in making marketing decisions

4. develop marketing plans and strategies

5. learn how to communicate your thoughts and ideas with classmates