미디어조사방법론
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- 사회과학 >사회과학기타 >미디어학
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- 강의학기
- 2015년 1학기
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- 강의계획서
- 강의계획서
본 과목은 미디어를 연구함에 있어서 조사의 측정 도구가 되는 방법론에 대한 기본적인 이해를 돕기 위해 개설되었다. 미디어 현상을 어떻게 조사하고 학술적으로 평가할 것인지에 대한 방향성을 설정하고, 미디어 연구를 설계하여 결론을 도출하는 과정을 다양한 종류의 방법론에 입각하여 논의할 것이다.
차시별 강의
| 1. | |
Orientation | Why should we learn about methodology? |  |
| 2. | |
Research Procedure | Eight Steps in the Development of a Research Project | |
| 3. | |
Elements of Research | How to use research methods and statistical procedures? | |
| 4. | |
Research Ethics & Sampling | Why be ethical? | |
| 5. | |
Quantitative Research Methods | Probability and Non-probability Samples | |
| 6. | |
Content Analysis | Content analysis is a research technique for making replicable and valid inferences from texts or other meaningful matter to the contexts of their use. | |
| 7. | |
Survey Research I | Surveys are primarily used to collect quantitative information on the perceptions and opinions of a sample of people which adequately represent the population of interest. | |
| 8. | |
Midterm Exam | Midterm Exam | |
| 9. | |
Survey Research II | Surveys are primarily used to collect quantitative information on the perceptions and opinions of a sample of people which adequately represent the population of interest. | |
| 10. | |
Introduction to Statistics | Statistics is the science that uses mathematical methods to collect, organize, summarize, and analyze data. | |
| 11. | |
Qualitative Research Methods | THE CHARACTERISTICS OF QUALITATIVE RESEARCH | |
| 12. | |
Critical Discourse Analysis | Discourse is a means of being and doing and the way this specific practice is understood and interpreted is demonstrative of a further three analytical elements of study; production, form and reception. | |
| 13. | |
Final exam | Final exam | |
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