강좌소개 본 강의의 목적은 인터넷 마케팅 툴로 구성된 디지털 미디어의 복합성과 기술을 이해하는 데 있으며, 인터넷 마케팅이 지속적이고 빠르게 발전하는 기술의 집합체로서 e-비즈니스 운영에 어떻게 영향을 끼치는지 배우게 될 것입니다. 홍보영상/예시강의 강좌계획 강의계획서 주차 주차명(주제) 차시명 과제 1 Introduction to E-Marketing /Convergence Introduction to the Course 토론 Distinguish between e-business and e-marketing Explain how increasing buyer control and technological trends are changing the marketing Landscape 2 Strategic Internet Marketing Explain the importance of strategic planning, strategy, e-business strategy, and e-marketing strategy 과제 Identify the main e-business models at the activity, business process, enterprise levels E-business Models Classification with samples 3 The Internet Marketing Plan Discuss the nature and Importance of an e-marketing plan and outline its seven steps 퀴즈 Describe the tasks that marketers complete in tiers 1 and 2 as they create e-marketing strategies List some key revenues and costs identified during the budgeting step of the e-marketing planning process 4 Global Markets De...