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Digital innovation

  • 국민대학교
  • 라미레즈 라미레즈 알레한드로 알뚜로(Ramirez Ramirez Alejandro Arturo).
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강의사진
  • 주제분류
    사회과학 >경영ㆍ경제 >경영학
  • 강의학기
    2019년 2학기
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    1,202
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강의계획서
강의계획서
While innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins, it is also a competitive race that must be run with speed, skill, and precision. It is not enough for a firm to be innovative—to be successful it must innovate better than its competitors. As scholars and managers have raced to better understand innovation, a wide range of work on the topic has emerged and flourished in disciplines such as strategic management, organization theory, economics, marketing, engineering, and sociology. This course seeks to integrate this wide body of work into a single coherent strategic framework, attempting to provide coverage that is rigorous, inclusive, and accessible

차시별 강의

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1. Sources of Innovation understand where innovation comes from and its soruces , how to develop them URL
2. Types and patterns of innovation understanding the various types of innovations and how they evolve. URL
3. Dominance and time of entry This lesson outlines how a design is dominant and when companies should launch their innovations. URL
4. Defining organizations strategic decisions The lesson explains how companies take strategic decisions ahead of the launching of new products. URL
5. Choosing innovation projects Here the funnel of innovation is dicussed , companies need to choose the most relevant projects. URL
6. Protecting innovation when innovations are deployed companies need to protect them. URL
7. Organizing for innovation Companies need to organize their teams in order to deploy the different projects. URL
8. Managing new product development process and teams Innovations have a development process that needs to be managed for effectiveness. URL
9. Crafting a deployment strategy launching of products needs support from other activities such as marketing or promotion. URL
10. Revision units 1-10 revision and questions URL

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