소비자행동론
- 건국대학교
- 이승윤
페이스북
트위터
카카오톡
네이버밴드
링크복사
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- 주제분류
- 사회과학 >경영ㆍ경제 >경영학
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- 강의학기
- 2015년 2학기
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- 조회수
- 9,326
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- 평점
- 4.7/5.0 (4)
- 강의계획서
- 강의계획서
The course reviews the behaviors that consumers display when purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. The psychological, social, cultural factors and consumer decision making process are main topics.
- 수강안내 및 수강신청
- ※ 수강확인증 발급을 위해서는 수강신청이 필요합니다
Introduction tothe Course/ Overview ofConsumerBehavior
차시별 강의
| 1. | |
Introduction tothe Course/ Overview ofConsumerBehavior | Introduction to the Course/ Overview of Consumer Behavior |  |
| 2. | |
What is Comsumer Behavior? | What is Comsumer Behavior? | |
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Exposure, Attention, Perception | Exposure, Attention, Perception | |
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| 3. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
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Exposure, Attention, Perception | Exposure, Attention, Perception | |
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| 4. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
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Exposure, Attention, Perception | Exposure, Attention, Perception | |
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| 5. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
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Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
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| 6. | |
Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
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Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
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| 7. | |
Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
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Knowing and Understanding | Knowing and Understanding | |
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| 8. | |
Knowing and Understanding | Knowing and Understanding | |
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Attitude Formation ? High Involvement | Attitude Formation ? High Involvement | |
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| 9. | |
Attitude Formation ? High Involvement | Attitude Formation ? High Involvement | |
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Attitude Formation ? Low Involvement | Attitude Formation ? Low Involvement | |
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| 10. | |
Attitude Formation ? Low Involvement | Attitude Formation ? Low Involvement | |
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Judgment and Decision Making | Judgment and Decision Making | |
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| 11. | |
학생발표 | 학생발표 | |
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학생발표 | 학생발표 | |
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| 12. | |
학생발표 | 학생발표 | |
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post-decision processes | post-decision processes | |
연관 자료
