마케팅
- 건국대학교
- 이승윤
페이스북
트위터
카카오톡
네이버밴드
링크복사
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- 주제분류
- 사회과학 >경영ㆍ경제 >경제학
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- 강의학기
- 2015년 1학기
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- 조회수
- 17,261
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- 평점
- 4.3/5.0 (8)
- 강의계획서
- 강의계획서
본 과목은 마케팅컨셉트를 효율적으로 실현하기 위한 방안을 모색하는 것이다. 마케팅 의사결정자가 통제할 수 있는 주요 변수인 제품, 가격, 유통, 촉진(마케팅 믹스)에 관한 사항을 심도 있게 검토한다. 또한 마케팅활동의 계획, 조직, 실시, 통계, 조정 등에 관해서도 다룬다.
- 수강안내 및 수강신청
- ※ 수강확인증 발급을 위해서는 수강신청이 필요합니다
Introduction to the Course
차시별 강의
| 1. | |
Introduction to the Course | Introduction to the Course |  |
| 2. | |
What is marketing? | What is marketing? | |
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Marketing 1.0, Marketing 2.0, Marketing 3.0 | Marketing 1.0, Marketing 2.0, Marketing 3.0 | |
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| 3. | |
Segmentation /Targeting /Positioning Strategies | Segmentation / Targeting / Positioning Strategies |
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Segmentation /Targeting /Positioning Strategies | Segmentation / Targeting / Positioning Strategies |
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| 4. | |
What is Consumer Behavior? | What is Consumer Behavior? | |
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What is Consumer Behavior? | What is Consumer Behavior? | |
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| 5. | |
What is the Mission Statement? | What is the Mission Statement? | |
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Marketing Objectives | Marketing Objectives | |
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| 6. | |
BCG Matrix | BCG Matrix | |
| 7. | |
Branding Strategies | Branding Strategies | |
| 8. | |
Product Concepts | Product Concepts & Services Marketing New Product Development and PLC |
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Product Concepts | Product Concepts & Services Marketing New Product Development and PLC |
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| 9. | |
Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing | Managing Marketing Channels and Implementing Interactive and Multi- Channel Marketing |
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Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing | Managing Marketing Channels and Implementing Interactive and Multi- Channel Marketing |
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| 10. | |
Building the Price Foundation | Building the Price Foundation | |
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Building the Price Foundation, Integrated Marketing Communications | Building the Price Foundation, Integrated Marketing Communications | |
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| 11. | |
Advertising, Sales promotion, and PublicRelations + Emarketingstrategies | Advertising, Sales promotion, and Public Relations + E-marketing strategies |
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Advertising, Sales promotion, and PublicRelations + Emarketing strategies | Advertising, Sales promotion, and Public Relations + E-marketing strategies |
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| 12. | |
Social Metworks | Social Metworks | |
연관 자료
