Entrepreneruship & Venture in Business
- 국민대학교
- 아놀드정
페이스북
트위터
카카오톡
네이버밴드
링크복사
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- 주제분류
- 사회과학 >경영ㆍ경제 >국제경영 및 통상학
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- 강의학기
- 2015년 2학기
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- 조회수
- 5,248
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- 강의계획서
- 강의계획서
Provide students with concepts and tools to identify and evaluate the potential of small business ideas. In addition, to develop the business model and planning to transform attractive business ideas into real businesses.
차시별 강의
| 1. | |
Introduction | - Overview of course - Introduction to Entrepreneurship - Who is Entrepreneur? |  |
| 2. | |
The Entrepreneur | - Introduction to Entrepreneurship - Who is the entrepreneur | |
| 3. | |
New Startup Education 1 | - Lean startup Business model & lean canvas - Old vs New Startup Education Generating idea | |
| 4. | |
New Startup Education 2 | - Lean startup Business model & lean canvas - Old vs New Startup Education Generating idea | |
| 5. | |
Ideation 1 | - Methods of generating ideas | |
| 6. | |
Ideation 2 | - Methods of generating ideas | |
| 7. | |
Idea Screening | - Choosing attractive ideas - Idea screening frameworks | |
| 8. | |
Group Dynamics 1 | - Group Dynamics; Customer - Improving team dynamics and outputs - Defining the first customers | |
| 9. | |
Group Dynamics 2 | - Group Dynamics; Customer - Improving team dynamics and outputs - Defining the first customers - Two models : BMC mallingis, Market segments | |
| 10. | |
Customer; Problem | - Defining the customer archetype - Jobs, pains & gains of first customer - Retail market | |
| 11. | |
Problem; UVP & Solutions; Channels 1 | - First customer jobs, pains & gains - Unique value proposition - Solutions - product, pain relievers * pain creators - Marketing channels | |
| 12. | |
Problem; UVP & Solutions; Channels 2 | - First customer jobs, pains & gains - Unique value proposition - Solutions - product, pain relievers * pain creators - Marketing channels | |
| 13. | |
Channels; Revenues; Costs | - Marketing channels - owned/partner, direct/indirect, awareness/activation/purchase/delivery/after-sales - Revenue models & streams - Cost estimates | |
| 14. | |
Key Metrics | - What are Key metrics - Typically, Metrics are Developed using Ratios - Startup Key metrics or Startup Accounting | |
| 15. | |
Key Metrics / Hypotheses Testing | - Cost estimates - Key metrics of new venture success - Hypothesis testing claims - Competitive unfair advantage | |
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Hypotheses Testing / Unfair Advantage | Hypotheses Testing - What is a Startup Test? - Developing Cut-Offs - Not All Hypotheses Require a Test - Early Adopters - Customer: Activity - Interpreting Test Results Unfair Advantage - What isn't Unfair Advantage - So What is an Unfair Advantage? - Unique or Rare Resources - Tangible - Intangible | |
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Startup Financials & Accounting | - Intangible : Copyrights - Intangible : Trademarks & Servicemarks - Legally Protected IP? - Startup Financials Start with Revenues - Costs : Profits - Financial Analyses (Time) - Entrepreneurial Accounting | |
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Group Presentations | - Student group presentations of lean canvas - Business idea presentations - Business pitch | |
연관 자료
