Global Marketing
- 동국대학교
- 애런스티븐스
페이스북
트위터
카카오톡
네이버밴드
링크복사
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- 주제분류
- 사회과학 >경영ㆍ경제 >국제경영 및 통상학
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- 강의학기
- 2015년 2학기
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- 조회수
- 5,091
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- 강의계획서
- 강의계획서
this course covers the subject of global marketing
Lectures include are as such as branding, pricing, advertising, foreignentry, culture and more as each are a relates to global ization ad global firms
Lectures include are as such as branding, pricing, advertising, foreignentry, culture and more as each are a relates to global ization ad global firms
- 수강안내 및 수강신청
- ※ 수강확인증 발급을 위해서는 수강신청이 필요합니다
Global Marketing Task
차시별 강의
| 1. | |
Global Marketing Task | Introduction to Global Marketing |  |
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Global Marketing Task | Introduction to Global Marketing |  |
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| 2. | |
Theoretical Foundations | Theories of Global Marketing | |
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Theoretical Foundations | Theories of Global Marketing | |
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| 3. | |
Cultural Foundations | Introduction to Culture and marketing | |
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Cultural Foundations | Introduction to Culture and marketing | |
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| 4. | |
Country Attractiveness | Political Risk, Macroeconomics, Environmental Research, PLC | |
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Country Attractiveness | Political Risk, Macroeconomics, Environmental Research, PLC | |
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| 5. | |
Export Expansion | Exporting, Entry Mode Selection | |
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Export Expansion | Exporting, Entry Mode Selection | |
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| 6. | |
Licensing, Strategic alliances and FDI | Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI. | |
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Licensing, Strategic alliances and FDI | Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI. | |
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| 7. | |
Understanding Local Customers | Local Marketing, Consumer decision process, local market research | |
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Understanding Local Customers | Local Marketing, Consumer decision process, local market research | |
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| 8. | |
Local Marketing in Mature Markets | Mature Markets, Japan, EU, Australia and New Zealand, North America | |
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Local Marketing in Mature Markets | Mature Markets, Japan, EU, Australia and New Zealand, North America | |
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| 9. | |
Local Marketing in New Growth Markets | New Growth Markets, Latin America, Asian New Growth Markets | |
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Local Marketing in New Growth Markets | New Growth Markets, Latin America, Asian New Growth Markets | |
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| 10. | |
Local Marketing in Emerging Markets | Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India | |
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Local Marketing in Emerging Markets | Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India | |
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| 11. | |
Global Marketing Strategy | Global Strategy, STP, Diversification, Focused | |
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Global Marketing Strategy | Global Strategy, STP, Diversification, Focused | |
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| 12. | |
Global Products and Services | Global Products and Services, New product development, Services | |
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Global Products and Services | Global Products and Services, New product development, Services | |
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| 13. | |
Global Branding | Global Branding, Nation Branding, Brand equity and managing brands | |
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Global Branding | Global Branding, Nation Branding, Brand equity and managing brands | |
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| 14. | |
Global Advertising | Global advertising companies, Selected Countries, Communication process, Campaign Planning | |
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Global Advertising | Global advertising companies, Selected Countries, Communication process, Campaign Planning | |
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| 15. | |
Global Promotion, E-Commerce, and Personal Selling | Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling | |
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Global Promotion, E-Commerce, and Personal Selling | Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling | |
연관 자료
