Marketing

강의상세

Yonsei University Sean Watts EIC professor Marketing

1.	1	Defining Marketing in 21st century
2.	2	Defining Marketing in 21st century - another case study
3.	3	Collecting Information & Forecase Demand
4.	4	Developing Marketing strategies & plans
5.	5-1	The Diaper war : Kimverly - Clark versus Procter & gamble(1)
	5-2	The Diaper war : Kimverly - Clark versus Procter & gamble(2)
6.	6	The Diaper war : Kimverly - Clark versus Procter & gamble - another case study
7.	7-1	Creating long-term Loyalty Relationship(1)
	7-2	Creating long-term Loyalty Relationship(2)
8.	8	Analyzing Consumer Marketing(1)
9.	9-1	Presentation : Big Data in Government and Corporations
	9-2	Analyzing Consumer Marketing(2)
10.	10-1	Presentation : Way of Successful Social Media Marketing(1)
	10-2	Presentation : Way of Successful Social Media Marketing(2)
11.	11	Analyzing Consumer Marketing(3)
12.	12	Identifying Market Segments and Targets
13.	13	Crafting the Brand Positioning and Compering Effectively
14.	14	Designing and Managing Services
15.	15	Managing Personal Communications & Presentation : Samsung Mobile Marketing
	16-1	Principles of International Marketing(1)
	16-2	Principles of International Marketing(2)
	17	Final summary