소비자행동론
- 건국대학교
- 이승윤
페이스북
트위터
카카오톡
네이버밴드
링크복사
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- 주제분류
- 인문과학 >인문과학기타 >인류학
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- 강의학기
- 2014년 2학기
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- 조회수
- 9,120
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The course reviews the behaviors that consumers display when purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. The psychological, social, cultural factors and consumer decision making process are main topics.
- 수강안내 및 수강신청
- ※ 수강확인증 발급을 위해서는 수강신청이 필요합니다
Introduction to the Course
차시별 강의
| 1. | |
Introduction to the Course | Introduction to the Course |  |
| 2. | |
Overview of Consumer Behavior | Overview of Consumer Behavior | |
| 3. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 4. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 5. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 6. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 7. | |
Motivation, Abilit, and Opportunity | Motivation, Abilit, and Opportunity | |
| 8. | |
Motivation, Abilit, and Opportunity | Motivation, Abilit, and Opportunity | |
| 9. | |
Motivation, Abilit, and Opportunity | Motivation, Abilit, and Opportunity | |
| 10. | |
Knowing and Understanding | Knowing and Understanding | |
| 11. | |
Attitude Formation? High Involvement | Attitude Formation? High Involvement | |
| 12. | |
Attitude Formation? Low Involvement | Attitude Formation? Low Involvement | |
| 13. | |
Attitude Formation? Low Involvement | Attitude Formation? Low Involvement | |
|
Memory and Retrieval | Memory and Retrieval | |
|
| 14. | |
Problem Recognition and Information Search | Problem Recognition and Information Search | |
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Judgment and Decision Making | Judgment and Decision Making | |
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Consumer Decision-Making Process | Evaluation of Alternatives | |
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Consumer Decision-Making Process | Evaluation of Alternatives | |
연관 자료
