A case-study to show students how businesses are set up and run. Priya Lakhani started her first business in August 2008. She spotted a gap in the market for chilled curry sauces and set about filling that niche. Her mother, an accomplished family cook of many years, helped her to plan a range of authentic Indian recipes which she is currently selling in small pots in supermarkets across the country. This case-study looks at various different aspects of business and entrepreneurship. It covers the USP, business plans, financial forecasts, branding and Corporate Social Responsibility, explaining each in turn with examples from Priya's business. It also features an interview with a career entrepreneur and lecturer, who uses other examples like Pret and Reggae Reggae Sauce to illustrate some of the examples in the programme.

Video Series: GCSE Business Studies
Release Date 2009