Social enterprises are changing the face of business. Companies in London can work effectively with cocoa farmers in Ghana to make for a better model for ethical business. We visit Ghana to meet the farmers who grow cocoa for the Divine Chocolate bars. They are part of a cooperative called Kuapa Kokoo, and this cooperative is a majority shareholder in Divine, and has farmers on the board to make decisions and effect change in London. We look at the fair trade model and see how it affects farmers, and we compare Divine to Cadbury, the chocolate giant, to see how the latter's fair trade announcement has affected farmers and the chocolate market. We ask how social enterprises can improve ethical business practice, and what the future holds for cocoa production in Ghana itself.

Video Series: GCSE Business Studies
Release Date 2009