바로가기

모두를 위한 열린 강좌 KOCW

주메뉴

Strategic Management

  • 국민대학교
  • 라미레즈 라미레즈 알레한드로 알뚜로(Ramirez Ramirez Alejandro Arturo).
강의사진
  • 주제분류
    사회과학 >경영ㆍ경제 >경영학
  • 강의학기
    2019년 2학기
  • 조회수
    2,204
  •  
강의계획서
강의계획서
The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organizations

차시별 강의

PDF VIDEO SWF AUDIO DOC AX
1. 비디오 Strategic Management and Strategic Competitiveness Understanding how companies are generating profit through different strategies. URL
2. 비디오 The External Environment Analysis of the external environmnent which helps understanding how it influences the behavior of companies. URL
3. 비디오 The Internal Organization Analysis of resources and how companies should manage them strategically. URL
4. 비디오 Business Level Strategy Defining how company should target markets in the most efficient way. URL
5. 비디오 Competitive Rivalry and Dynamics Analysis of the different competitors and strategies to tackle the customers in the most effective way. URL
6. 비디오 Corporate Level strategy Looking at the wider umbrella of corporations and how they manage their different business units as a whole. URL
7. 비디오 Merger and Acquisition strategies Strategies that companies follow in order to deliver better value by acquiring other companies or merging with them. URL
8. 비디오 International Strategy & Cooperative Strategy This unit focuses on the strategies companies use to reach international markets and what are the implications behind this strategies. URL
9. 비디오 Strategic Leadership This unit is mainly looking at how the CEO's and top management are in charge of creating and visualizing the companys' future. URL
10. 비디오 Exam Revision 1-10 Revision of all units URL

연관 자료

loading..

사용자 의견

강의 평가를 위해서는 로그인 해주세요. 로그인팝업

이용방법

  • 동영상 유형 강의 이용시 필요한 프로그램 [바로가기]


    ※ 강의별로 교수님의 사정에 따라 전체 차시 중 일부 차시만 공개되는 경우가 있으니 양해 부탁드립니다.

이용조건