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Strategic Management

  • 국민대학교
  • 라미레즈 라미레즈 알레한드로 알뚜로(Ramirez Ramirez Alejandro Arturo).
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    사회과학 >경영ㆍ경제 >경영학
  • 강의학기
    2019년 2학기
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강의계획서
강의계획서
The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organizations

차시별 강의

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1. Strategic Management and Strategic Competitiveness Understanding how companies are generating profit through different strategies. URL
2. The External Environment Analysis of the external environmnent which helps understanding how it influences the behavior of companies. URL
3. The Internal Organization Analysis of resources and how companies should manage them strategically. URL
4. Business Level Strategy Defining how company should target markets in the most efficient way. URL
5. Competitive Rivalry and Dynamics Analysis of the different competitors and strategies to tackle the customers in the most effective way. URL
6. Corporate Level strategy Looking at the wider umbrella of corporations and how they manage their different business units as a whole. URL
7. Merger and Acquisition strategies Strategies that companies follow in order to deliver better value by acquiring other companies or merging with them. URL
8. International Strategy & Cooperative Strategy This unit focuses on the strategies companies use to reach international markets and what are the implications behind this strategies. URL
9. Strategic Leadership This unit is mainly looking at how the CEO's and top management are in charge of creating and visualizing the companys' future. URL
10. Exam Revision 1-10 Revision of all units URL

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