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Introduction | - Overview of course - Introduction to Entrepreneurship - Who is Entrepreneur? | ![]() |
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The Entrepreneur | - Introduction to Entrepreneurship - Who is the entrepreneur | ![]() |
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New Startup Education 1 | - Lean startup Business model & lean canvas - Old vs New Startup Education Generating idea | ![]() |
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New Startup Education 2 | - Lean startup Business model & lean canvas - Old vs New Startup Education Generating idea | ![]() |
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Ideation 1 | - Methods of generating ideas | ![]() |
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Ideation 2 | - Methods of generating ideas | ![]() |
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Idea Screening | - Choosing attractive ideas - Idea screening frameworks | ![]() |
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Group Dynamics 1 | - Group Dynamics; Customer - Improving team dynamics and outputs - Defining the first customers | ![]() |
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Group Dynamics 2 | - Group Dynamics; Customer - Improving team dynamics and outputs - Defining the first customers - Two models : BMC mallingis, Market segments | ![]() |
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Customer; Problem | - Defining the customer archetype - Jobs, pains & gains of first customer - Retail market | ![]() |
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Problem; UVP & Solutions; Channels 1 | - First customer jobs, pains & gains - Unique value proposition - Solutions - product, pain relievers * pain creators - Marketing channels | ![]() |
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Problem; UVP & Solutions; Channels 2 | - First customer jobs, pains & gains - Unique value proposition - Solutions - product, pain relievers * pain creators - Marketing channels | ![]() |
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Channels; Revenues; Costs | - Marketing channels - owned/partner, direct/indirect, awareness/activation/purchase/delivery/after-sales - Revenue models & streams - Cost estimates | ![]() |
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Key Metrics | - What are Key metrics - Typically, Metrics are Developed using Ratios - Startup Key metrics or Startup Accounting | ![]() |
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Key Metrics / Hypotheses Testing | - Cost estimates - Key metrics of new venture success - Hypothesis testing claims - Competitive unfair advantage | ![]() |
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Hypotheses Testing / Unfair Advantage | Hypotheses Testing - What is a Startup Test? - Developing Cut-Offs - Not All Hypotheses Require a Test - Early Adopters - Customer: Activity - Interpreting Test Results Unfair Advantage - What isn't Unfair Advantage - So What is an Unfair Advantage? - Unique or Rare Resources - Tangible - Intangible | ![]() |
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Startup Financials & Accounting | - Intangible : Copyrights - Intangible : Trademarks & Servicemarks - Legally Protected IP? - Startup Financials Start with Revenues - Costs : Profits - Financial Analyses (Time) - Entrepreneurial Accounting | ![]() |
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Group Presentations | - Student group presentations of lean canvas - Business idea presentations - Business pitch | ![]() |