| 1. | |
Chapter1 | Marketing: Creating and Capturing Customer Value |  |
| 2. | |
Chapter2 | Company and Marketing Strategy | |
| 3. | |
Chapter3 | Analyzing the Marketing Environment | |
| 4. | |
Chapter4 | Managing Marketing Information | |
| 5. | |
Chapter5 | Understanding Consumer Behavior | |
| 6. | |
고객체험 | 고객만족에서 고객체험경영으로 | |
| 7. | |
Chapter6 | Customer-Driven Marketing Strategy | |
| 8. | |
Chapter7 | Prouduct, Services and Brands | |
| 9. | |
Chapter9 | Marketing Channeis | |
| 10. | |
Chapter10 | Pricing | |
| 11. | |
Chapter12 | Engaging Consumers and Commuicating Customer Value | |
| 12. | |
창의성 | 창의성 및 iPod 사례 | |
대구광역시 동구 동내로 64(동내동 1119) 우)41061
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