마케팅원론

1.	Marketing: Creating and Capturing Customer Value	Marketing: Creating and Capturing Customer Value
2.	Company and Marketing Strategy	Company and Marketing Strategy
	Company and Marketing Strategy	Company and Marketing Strategy
3.	Analyzing the Marketing Environment	Analyzing the Marketing Environment
	Analyzing the Marketing Environment	Analyzing the Marketing Environment
4.	Managing Marketing Information	Managing Marketing Information
5.	Understanding Consumer Behavior	Understanding Consumer Behavior
	Understanding Consumer Behavior	Understanding Consumer Behavior
6.	Customer-Driven Marketing Strategy	Customer-Driven Marketing Strategy
7.	Prouduct, Services and Brands	Prouduct, Services and Brands
	Prouduct, Services and Brands	Prouduct, Services and Brands
8.	Pricing	Pricing
9.	Marketing Channels	Marketing Channels
	Marketing Channels	Marketing Channels
10.	Special Lecture by CEO
	Special Lecture by CEO
11.	Engaging Consumers and Commuicating Customer Value	Engaging Consumers and Commuicating Customer Value
	Engaging Consumers and Commuicating Customer Value	Engaging Consumers and Commuicating Customer Value
12.	Engaging Consumers and Commuicating Customer Value	Engaging Consumers and Commuicating Customer Value
	Engaging Consumers and Commuicating Customer Value	Engaging Consumers and Commuicating Customer Value
13.	13주차
	13주차
14.	14주차
	14주차
15.	15주차
	15주차