국제마케팅

경희대학교
신건철

페이스북 트위터 카카오톡 네이버밴드 링크복사

주제분류

사회과학 >경영ㆍ경제 >경영학
강의학기

2015년 2학기

조회수

3,227

국제마케팅 수업은 강의와 토론에 기초하여 진행되며, 수강생들은 관련된 일정에 따라 수업이 진행됩니다. 적극적인 수업 참가는 평가에 참고하게 되며, 비판적인 분석, 의사결정, 소통, 각각의 활발한 조별 활동 역시 평가에 반영됩니다. 학생들은 조별 과제를 실시하게 되며, 여기에는 각각의 선정된 기업과 관련된 다양한 분석을 통한 발표 및 보고서 제출을 포함하고 있습니다. 본 강의는 KLAS 시스템을 통한 Teaching Port folio 와 연계되어 진행됩니다.

차시별 강의

1.	강의계획서	Introduction
2.	01. Globalization Imperative / 02. Economic Environment	00. Globalization Imperative_01
	01. Globalization Imperative / 02. Economic Environment	01. Globalization Imperative_02
	01. Globalization Imperative / 02. Economic Environment	02. Economic Environment
	01. Globalization Imperative / 02. Economic Environment	02. Economic Environment
3.	03. Financial Environment / 04. Global Cultural Environment and Buying Behavior	03. Financial Environment
	03. Financial Environment / 04. Global Cultural Environment and Buying Behavior	04. Global Cultural Environment and Buying Behavior
4.	05. Political and Legal Environments / 06. Global Marketing Research	05. Political and Legal Environments
	05. Political and Legal Environments / 06. Global Marketing Research	06. Global Marketing Research
5.	07. Global Segmentation and Positioning / 08. Global Marketing Strategies	07. Global Segmentation and Positioning
	07. Global Segmentation and Positioning / 08. Global Marketing Strategies	08. Global Marketing Strategies
	09. Global Market Entry Strategies	09. Global Market Entry Strategies
	09. Global Market Entry Strategies	09. Global market Entry Strategies_02
6.	10. Global Product and Market Development	10. Global Product Policy Decisions II:marketing Products and Services
7.	11. Global Pricing	11. Global Pricing
8.	12. Communicating with the World Consumer / 13. Sales and Cross-cultural Management	12. Communicating with the World Consumer
	12. Communicating with the World Consumer / 13. Sales and Cross-cultural Management	13. Sales and Cross-cultural Management
	14. Global Logistics and Distribution / 15. Export and Import Management	14. Global Logistics and Distribution
	14. Global Logistics and Distribution / 15. Export and Import Management	15. Export and Import Management
9.	14. Global Logistics and Distribution / 15. Export and Import Management	Logistics, Distribution, Export and Import
	16. Planning, Organization, and Control of Global Marketing Operations / 17. Marketing Strategies for Emerging Markets	16. Planning, Organization, and Control of Global Marketing Operations
	16. Planning, Organization, and Control of Global Marketing Operations / 17. Marketing Strategies for Emerging Markets	17. Marketing Strategies for Emerging Markets
10.	16. Planning, Organization, and Control of Global Marketing Operations / 17. Marketing Strategies for Emerging Markets	Marketing Strategies
11.	18. Sustainable Marketing in the Global Marketplace	18. Sustainable Marketing in the Global Marketplace
12.	Presentation	Presentation_01
13.	Presentation	Presentation_02
14.	Presentation	Presentation_03