| 1. | |
Basic Concept of Marketing | • 01. Definition and Development Process of Marketing • 02. General Overview of Marketing • 03. Marketing Mix Strategy |  |
| 2. | |
STP Strategy | • 01. STP Strategy • 02. Segmentation • 03. Targeting • 04. Positioning | |
| 3. | |
Promotion Strategy | • 01. Promotion • 02. Advertising • 03. Publicity • 04. Sales Promotion • 05. Personal Selling | |
| 4. | |
Service Marketing | • 01. Service and Service Merchandise • 02. Types of Service Merchandise • 03. Marketing Strategy according to Service Characteristics • 04. Demand and Supply Management of Service Merchandise | |
| 5. | |
Brand and Branding Strategy | • 01. Brand • 02. Branding • 03. Brand Identity and Brand Asset • 04. Brand Extension | |
| 6. | |
Consumer Behavior Theory | • 01. Consumer Behavior • 02. Motivation and Conflict of Consumer Behavior • 03. Factors Affecting Consumer Behavior • 04. Purchasing Decision Process | |
| 7. | |
Consumer Decision and Selection | • 01. Decision Model and Heuristic • 02. Decision Context and Framing Effects • 03. Prospect Theory | |
| 8. | |
Industrial Goods Marketing | • 01. Industrial Goods Marketing • 02. Industrial Goods Customer and Purchasing Activities • 03. 4P Mix Strategy of Industrial Goods Marketing | |
| 9. | |
Marketing Research | • 01. Marketing Research • 02. Marketing Research Procedure | |
| 10. | |
Product Strategy and New Product Development | • 01. Product • 02. Product Development • 03. Product Price and Demand Estimation | |
| 11. | |
Internet Marketing 1 | • 01. Internet and E-Business Model | |
| 12. | |
Internet Marketing 2 | 02. Internet Marketing | |
| 13. | |
Direct Marketing 1 | • 01. Direct Marketing • 02. Email Marketing | |
| 14. | |
Direct Marketing 2 | • 03. Tele-Marketing • 04. Database Marketing | |
| 15. | |
Customer Relationship Management 1 | • 01. Customer Relationship Management • 02. Data Mining for CRM | |
|
Customer Relationship Management 2 | • 03. Strategic Analysis and Practical Applications for CRM • 04. Paradigm Shift for Successful CRM | |
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