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    사회과학 >경영ㆍ경제 >경제학
  • 강의학기
    2012년 2학기
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    1,623
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This course draws from many sources; from current articles in newspapers and magazines, from videos on the internet, and from books such as Naked Econmics by Charles Wheelan and Predictably Irrational by Dan Ariely. We revisit common theoretical concepts familiar to economics students and provide further examples and relate them to our real lives. In addition, we explore some of behavioral economics ideas that question human rationality, and again, attempt to identify real world examples of discussed phenomena.

Also students are encouraged to research particular incidences in economic history and identify concepts discussed in class. They will share their discoveries in class via student presentations as well as a written assignment they submit near the end of the semester.

차시별 강의

PDF VIDEO SWF AUDIO DOC AX
1. 문서 Syllabus This is the syllabus for the course “Real Life Economics”. URL
문서 Syllabus This is a supplement to the syllabus wherein the role of students in the KLAS portfolio program is explained. URL
2. 오디오 Chapter 1 of Naked Economics by Charles Wheelan We look at Chapter 1 of Naked Economics wherein basic ideas of supply and demand, price discrimination, and the role of government in the economy is introduced. URL
문서 Introduction to Naked Economics by Charles Wheelan, Foreword by Burton Malkiel This is a summation of the Foreword from Naked Economics by Burton G. Malkiel. URL
문서 Introduction of Naked Economics by Charles Wheelan This is a summary of the introduction to Naked Economics wherein economy in general is introduced and he discusses the difference between communism and market economies. URL
3. 문서 Introduction to Nudge by Thaler and Sunstein This is a discussion of the introduction to Nudge by Thaler and Sunstein wherein common errors that economic participants make are discussed. URL
4. 오디오 Behavioral Economics - Chapter 1 of Predictably Irrational and Marketing Predictably Irrational and Behavioral Economics and Marketing URL
문서 A Marketer's Guide to Behavioral Economics This article by Ned Welch, published in the McKinsey Quarterly, looks at applying the ideas of behavioral economics to marketing. It looks at how to make the purchase less painful, harnessing the default option, and other ideas for selling products. URL
문서 Behavioral Economics - Predictably Irrational - Relativity Predictably Irrational - Chapter 1 We discuss Chapter 1 of Dan Ariely’s “Predictably Irrational”, looking at how humans often evaluate things by comparing them to others. There are many applications of this concept from shopping for TVs or determining happiness with our salaries. URL
문서 Behavioral Economics - Predictably Irrational - Supply and Demand This is a presentation of Chapter 2 from Ariely’s Predictably Irrational. We look at his experiments wherein the idea that supply and demand determines prices is questioned. The results suggest there is imprinting or anchoring that influences pricing, and in fact consumers are at times uncertain whether they should pay or be paid for an experience. URL
5. 오디오 Naked Economics - Incentives Matter This continues to examine Chapter 2 of Naked Economics wherein we discuss the incentives behind avoiding and paying taxes, including a look at the Laffer Curve. URL
문서 Naked Economics - Incentives Matter This looks at Chapter 2: Incentives Matter, from the book "Naked Economics". There are numerous examples of how incentives are so important and how they can drive behavior. These ideas are very important when considering public policy in regards to managing pollution and scarce natural resources. URL
6. 오디오 Naked Economics Chapter 2 Part 2 Naked Economics URL
7. 오디오 Crisis Economics - Plate Tectonics We look at the Financial Crisis of 2007 and 2008 by examining the root causes, including financial innovation and moral hazard. URL
문서 Crisis Economics - Plate Tectonics We look at the Financial Crisis of 2007 and 2008 by examining the root causes, including financial innovation and moral hazard. URL
8. 오디오 Crisis Economics - Plate Tectonics Part 3 We continue to examine the financial crisis by discussing the role of the federal reserve, deregulation, and the shadow banks. URL
9. 오디오 Crisis Economics - Chapter 3 Plate Tectonics Part 3 Crisis Economics - Chapter 3 Part 3 of Lecture URL
10. 문서 Student Presentation - Housing Bubble This is a student presentation of the article "Housing Bubble" from The Joy of Economics. The events leading up to the financial crisis of 2007/2008 are discussed. URL
11. 문서 Student Presentation - Price Differentiation This is a student presentation of the article "Different Prices, Different People" from The Joy of Economics. The fact that different genders and visible minorities end up paying more for automobiles in the American market is presented. URL
12. 문서 Behavioral Economics of Thanksgiving Washington Post article by Ezra Klein; an article wherein Dan Ariely discusses Thanksgiving and methods of influencing our eating habits is also discussed. URL
문서 Student Presentation - The Economics of Eating This is a student presentation of "The Economics of Eating" from The Joy of Economics. The causes of obesity in the western economies are discussed. URL
13. 문서 Student Presentation - Good Intentions Gone Awry This is a student presentation of "Good Intentions Gone Awry" from The Joy of Economics. We look at unintended consequences of some decisions we make. URL
14. 문서 Student Presentation - Public Goods This is a student presentation on the article "Public Goods" from The Joy of Economics. URL
15. 문서 Predictably Irrational - The Cost of Zero We discuss Chapter 3 of Ariely’s “Predictably Irrational” wherein he presents several examples of people reacting irrationally to “ZERO”-cost of “FREE!”. URL
16. 문서 The (Honest) Truth about Dishonesty by Dan Ariely We also discuss Dan Ariely: On our buggy moral code. He finds many people cheat a little, we can influence the cheating rate by reminding people of their morality, people are more likely to cheat if the benefits are one step removed from money or cash, and the activities of the people around influence behavior. He also relates these ideas to the stock market and to Enron. URL
17. 문서 Student Presentation - Does Speed Kill? This is a student presentation on the article "Does Speed Kill?" from The Joy of Economics. The unintended consequence that having to wear seatbelts make drivers more careless is discussed. URL
18. 오디오 Naked Economics - Economics of Information This is a continuation of a look at Chapter 5 of Naked Economics wherein health care, insurance, genetic testing, and racial profiling is discussed. URL
문서 Naked Economics - Economics of Information We discuss Chapter 5 from Naked Economics. We look at the problems of discrimination in the workplace, asymmetric information and adverse selection in health care, and branding. URL
19. 오디오 Student Presentation - The Economics of Cheating This is a student presentation of an article in The Joy of Economics. We look at the costs and benefits of cheating. URL
20. 문서 Student Presentation - The Economics of Cheating This is a student presentation of an article in The Joy of Economics. We look at the costs and benefits of cheating. URL
21. 문서 Drug Policy - Student Presentation and Steven Levitt We look at Steven Levitt: Analyzes Crack Economics. He discusses gang activity in Chicago in the mid to late 80s. He talks about the crack cocaine epidemic, how gangs are similar to corporations, and general economic principles as illustrated in gang activity. URL
22. 문서 Possible Questions for the Mid-term Exam Possible Questions for the Real Life Economic Mid-term to be held October 23rd, 2012 URL
23. 문서 Mid-term Exam Real Life Economics Mid-term Exam URL
24. 문서 Student Presentation - Crime This is a student presentation on the article " Crime Costs and Benefits" from The Joy of Economics. Crime is discussed from an economist's perspective. URL
25. 문서 Student Presentation - Educational Lemons This is a student presentation on the article "Educational Lemons" from The Joy of Economics. Adverse selection in the labor market for teachers is discussed. URL
26. 문서 Student Presentation - Not Enough Hearts This is a student presentation on the article "Not Enough Hearts" from The Joy of Economics. The market for transplanted organs is discussed. URL
27. 문서 Student Presentation - Externalities This is a student presentation on the article "Externalities" from The Joy of Economics. URL
28. 문서 Naked Economics - Government and the Economy We discuss externalities, smoking, and the role of government in providing public goods. We also look at Ronald Coase’s idea that externalities may be dealt with privately. URL
29. 문서 Student Presentation - What's fair is fair. This is a student presentation on the article "What's fair is fair" from The Joy of Economics. Income inequality and the Occupy Movement are discussed. URL
30. 문서 Student Presentation - Smoking This is a student presentation on the article "Where there's smoke, there's controversy" from The Joy of Economics. Smoking and its social costs are discussed. URL
31. 문서 Student Presentation - Discrimination This is a student presentation on the article "Discrimination" from The Joy of Economics. URL
32. 문서 Naked Economics - Government and the Economy II We discuss Chapter 4 from Naked Economics. We look at the role of the government in the economy and its potential problems it might create: over-regulation, inefficiencies, and the issues surrounding taxation. URL
33. 문서 Student Presentation - It's all relative This is a student presentation on the article "It's all relative" from The Joy of Economics. URL
34. 문서 Naked Economics - Human Capital and Productivity We discuss Chapter 6 from Naked Economics, Productivity and Human Capital. We address the question of income inequality, and ask why some nations are rich while others are poor. The TED lecture is Nandan Nilekani discussing India's challenges in developing its human capital. The link is Richard Wilkinson, again on TED, discussing the social consequences of increased income inequality. URL
35. 문서 Naked Economics - Financial Markets We discuss Chapter 7 from Naked Economics; Financial Markets. We look at the needs that financial markets address, take a closer look at the 2007 financial crisis, the efficiency of markets, and some principles of investing. URL
36. 문서 The Joy of Economics - Rational Ignorance This is a summary of the article "Rational Ignorance" from The Joy of Economics. URL
37. 문서 Naked Economics - The Power of Organized Interests We discuss Chapter 8 from Naked Economics: The Power of Organized Interests. In the chapter, there are several examples of organized interests and how they may distort the proper functioning of markets and a democratic state. We realize why we know so much about public policy, yet there are still so many problems. URL
38. 문서 Student Presentation - Equilibrium GDP and Economic Growth This is a student presentation on the article "Equilibrium GDP and Economic Growth" from The Joy of Economics. URL
39. 오디오 Naked Economics - Keeping Score We discuss Chapter 9 from Naked Economics: Keeping Score. We look at the various measures of an economy, primarily Gross Domestic Product, and it faults and advantages. We end up by discussing other possible measures that could include abstract concepts like happiness and environmental health. URL
39. 문서 Naked Economics - Keeping Score We discuss Chapter 9 from Naked Economics: Keeping Score. We look at the various measures of an economy, primarily Gross Domestic Product, and it faults and advantages. We end up by discussing other possible measures that could include abstract concepts like happiness and environmental health. URL
40. 문서 Predictably Irrational - The Power of Expectations We discuss Chapter 10 from Predictably Irrational wherein Ariely presents several examples of how expectations of an experience greatly affect the experience itself. For example, how people may experience beer, coffee, food, and other common consumer products. URL
41. 문서 The Logic of Life - Why Divorce is Underrated We discuss Chapter 3 from "The Logic of Life" by Tim Harford; Is Divorce Underrated? Harford presents the economics of love by determining if people are really looking for “The One” or are willing to settle. He also presents the “Marriage Supermarket” wherein it is revealed that if there were a shortage of a gender, then that causes a great disadvantage to the opposite gender. This idea is related to the shortage of marriageable black me in the US. We also ask why divorce rates are higher now and look at the economic effects of “the pill”. URL
42. 문서 Naked Economics - Trade and Globalization We discuss Chapter 12 from Naked Economics, Trade and Globalization. We look at the effects of globalization, both negative and positive. We also discuss issues like free trade, sweat shops, and Schumpeter’s idea of creative destruction. URL
43. 오디오 Naked Economics - Development Economics We discuss Chapter 13 of Naked Economics; Development Economics wherein we examine the characteristics of an economy that develops and creates wealth. We then ask how we might encourage other economies to do the same. URL
44. 문서 Student Presentation - Time This is a student presentation on the article "So Much to Do, So Little Time" from The Joy of Economics. The challenges of managing time are discussed. URL
45. 문서 Student Presentation - Gifts This is a student presentation on the article "Bah, Humbug" from The Joy of Economics. Giving gifts is discussed from an economist's perspective. URL
46. 문서 Student Presentation - Stuff This is a student presentation of the article "Lots of stuff, more stuff" from The Joy of Economics. We become adapted to wages and levels of utility, so it is difficult to continue to maintain our levels of happiness. URL
47. 문서 Naked - Economics - Epilogue This lecture was designed to elicit discussion about the future of the Korean and the global economy. URL
48. 문서 Possible Questions for the Final Exam Possible Questions for the Real Life Economic Final Exam URL
49. 문서 Final Exam Real Life Economics Final Exam URL

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