| 1. |
 |
강의계획서 |
|
 |
|
|
Overview AND STRATEGY BLUEPRINT |
Overview AND STRATEGY BLUEPRINT |
|
|
|
MARKETING STRATEGY: ANALYSIS AND PERSPECTIVES |
Marketing strategy: analysis and perspectives |
|
|
 |
MARKETING STRATEGY: ANALYSIS AND PERSPECTIVES |
0309 |
|
| 2. |
|
ENVIRONMENTAL AND INTERNAL ANALYSIS: MARKET INFORMATION & INTELLIGENCE |
Environmental and internal analysis |
|
|
|
ENVIRONMENTAL AND INTERNAL ANALYSIS: MARKET INFORMATION & INTELLIGENCE |
0311 |
|
|
|
ENVIRONMENTAL AND INTERNAL ANALYSIS: MARKET INFORMATION & INTELLIGENCE |
0316 |
|
|
|
ENVIRONMENTAL AND INTERNAL ANALYSIS: MARKET INFORMATION & INTELLIGENCE |
0318 |
|
| 3. |
|
STRATEGIC MARKETING DECISIONS, CHOICES & MISTAKES |
Strategic marketing decisions, choices, and mistakes |
|
|
|
STRATEGIC MARKETING DECISIONS, CHOICES & MISTAKES |
0323 |
|
|
|
STRATEGIC MARKETING DECISIONS, CHOICES & MISTAKES |
0325 |
|
| 4. |
|
Segmentation, targeting and positioning strategies |
Segmentation, targeting, and positioning strategies |
|
|
|
Segmentation, targeting and positioning strategies |
0330 |
|
|
|
Segmentation, targeting and positioning strategies |
0401 |
|
| 5. |
|
BRANDING STRATEGIES |
Branding strategies |
|
|
|
BRANDING STRATEGIES |
0406 |
|
|
|
BRANDING STRATEGIES |
0408 |
|
| 6. |
|
Relational and sustainability Strategies |
Relational and sustainability strategies |
|
|
|
Product innovation and development strategies |
Product Innovation and Development Strategies |
|
|
|
Product innovation and development strategies |
0413 |
|
| 7. |
|
Services marketing strategies / Mid-term Exam |
Services Marketing Strategies |
|
|
|
Services marketing strategies / Mid-term Exam |
0415 |
|
| 8. |
|
Pricing and Distribution |
Pricing and Distribution |
|
|
|
Pricing and Distribution |
0427 |
|
|
|
Pricing and Distribution |
0504 |
|
| 9. |
|
Marketing COMMUNICATIONS |
Marketing Communications |
|
|
|
Marketing COMMUNICATIONS |
0506 |
|
| 10. |
|
e-MARKETING STRATEGIES |
e-Marketing Strategies |
|
|
|
Social and ethical strategies / STRATEGY IMPLEMENTATION, CONTROL, AND Metrics |
13. Social and Ethical Strategies |
|
|
|
Social and ethical strategies / STRATEGY IMPLEMENTATION, CONTROL, AND Metrics |
14. Stretegy implementation, control, and metrics |
|
|
|
Presentation |
0520 |
|
|
|
Presentation |
0527 |
|
| 11. |
|
Presentation |
0601 |
|
|
|
Presentation |
0603 |
|
| 12. |
|
Presentation |
0608 |
|
|
|
Presentation |
0610 |
|
| 13. |
|
Culture & Tourism 4 |
Culture & Tourism 4 |
|
|
|
Attractions |
attractions |
|
|
|
Cultural Events |
cultural events |
|
| 14. |
|
14주차 강의 ppt (6/2-4) |
정치학원론 강의PPT 06.02.화 |
|
|
|
14주차 강의 ppt (6/2-4) |
정치학원론_강의PPT_06.04.목 |
|
| 15. |
|
15주차 강의 PPT (6/9) |
정치학원론 강의PPT 06.09.화 |
|
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