1. |
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Introduction |
1.1. Introduction and Background of Electronic Commerce |
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2. |
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Introduction |
1.2. Components of Electronic Commerce 1.3. Structure of Electronic Commerce |
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3. |
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B2C |
2.1. Introduction 2.2. Change of Distribution Business Model |
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4. |
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B2C |
2.3. Channel Conflict and Conquest Strategy 2.4. Internet Shopping Mall
• 03. Harvesting the Digital Capital |
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5. |
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Customer and CRM |
3.1. Introduction 3.2. Purchase Behavior of Online Customer 3.3. Purchase Decision Making of Consumer |
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6. |
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Customer and CRM |
3.4. CRM 3.5. CRM on the Internet 3.6. Composition of CRM System |
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7. |
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Advertisement |
4.1. Introduction 4.2. Terms of Advertisement |
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8. |
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Advertisement |
4.3. Methods of Internet Advertisement 4.4. Methods of Mobile Advertisement 4.5. Advertisement Strategy 4.6. Situations of Advertisement Market |
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9. |
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OnlineAuction |
5.1. Introduction 5.2. Online Auction |
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10. |
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OnlineAuction |
5.3. Types of Online Auction 5.4. Process and Technology of Online Auction 5.5. Future of Online Auction |
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11. |
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E-Service |
6.1. Internet Banking Service 6.2. Internet Stock Exchange Service |
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12. |
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E-Service |
6.3. Internet Assurance Service 6.4. Internet Travel Service 6.5. Internet Recruit Service 6.6. Other Internet Services |
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13. |
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EC Security & Payment |
7.1. Outlines |
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14. |
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EC Security & Payment |
7.2. EC Security 7.3. EC Payment |
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15. |
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B2B EC & E-Procurement |
8.1. Outlines of B2B EC 8.2. Structure of E-Market |
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B2B EC & E-Procurement |
8.3. E-Procurement 8.4. Strategy of E2B EC 8.5. B2B EC vs. B2C EC |
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