Principles of Business Management

한국외국어대학교
현재훈

페이스북 트위터 카카오톡 네이버밴드 링크복사

주제분류

사회과학 >경영ㆍ경제 >경영학
등록일자

2010.12.10

조회수

2,830

As this is an introductory course, students will have an opportunity to examine and apply when appropriate various theories/concepts about managing effectively. Utilizing the case method and self-assessment exercises, students will gain an understanding of their own personal strengths and weaknesses as it relates to managing effectively. This course is the beginning of a long journey toward achieving the skills and behaviors of effective management.

차시별 강의

1.	1. What is business?	Students can understand the basic concept of business.
2.	2. The Evolution of Business	Students can define various types of business management principles.
3.	3. Entrepreneurs, Managers, and Employees	Students can describe the nature of entrepreneurship.
4.	4. Marketing and Product Development	Students can describe the issues in marketing research to identify and respond to customer needs.
5.	5. Operations and Material Management	Students can describe the nature of the operations and materials management process and explain how it buildscompetitive advantage and profitability.
6.	6. Human Resource Management	Students can understand issues in the recruiting process forqualified people and the selection process.
7.	7. Structure of Business Organization	Students can identify the organizational structure and cultureas important determinants of a company’s ability to pursuea profitable business model.
8.	8. Accounting	Students can explain how the company’s stakeholders are related to financialaccounts.
9.	9. Finance	Students can identify various methods of finance capital investments and differentiate the roles of debt and equity securities in financial decision making.
10.	10. Leadership and Motivating People	Students can identify various sources of a leader’s power and understand how leaders use their power to influence others.
11.	11. Multinationals and the Global Environment of Business	Students can describe the role of multinational companies in global production and identify the way they affect thecountries in which they operate.
12.	12. Business Ethics	Students can understand the relationship between ethics and the law and appreciate its importance in business environment.