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1. What is business?
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Students can understand the basic concept of business. |
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2. The Evolution of Business
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Students can define various types of business management principles. |
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3. Entrepreneurs, Managers, and Employees
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Students can describe the nature of entrepreneurship. |
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4. Marketing and Product Development
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Students can describe the issues in marketing research to identify and respond to customer needs. |
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5. Operations and Material Management
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Students can describe the nature of the operations and materials management process and explain how it buildscompetitive advantage and profitability. |
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6. Human Resource Management
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Students can understand issues in the recruiting process forqualified people and the selection process. |
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7. Structure of Business Organization
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Students can identify the organizational structure and cultureas important determinants of a company’s ability to pursuea profitable business model. |
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8. Accounting
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Students can explain how the company’s stakeholders are related to financialaccounts. |
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9. Finance
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Students can identify various methods of finance capital investments and differentiate the roles of debt and equity securities in financial decision making. |
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10. Leadership and Motivating People
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Students can identify various sources of a leader’s power and understand how leaders use their power to influence others. |
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11. Multinationals and the Global Environment of Business
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Students can describe the role of multinational companies in global production and identify the way they affect thecountries in which they operate. |
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12. Business Ethics
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Students can understand the relationship between ethics and the law and appreciate its importance in business environment. |
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