| 1. |
 |
Introduction / International Marketing |
Introduction |
 |
|
|
Introduction / International Marketing |
International Marketing |
|
|
 |
Introduction / International Marketing |
The Scope and Challenge of International Marketing |
|
| 2. |
|
International Trade / History and Geography |
International Trade |
|
|
|
International Trade / History and Geography |
History and Geography |
|
|
|
International Trade / History and Geography |
The Dynamic Environment of International Trade |
|
|
|
International Trade / History and Geography |
History and Geography: The Foundations of Culture |
|
| 3. |
|
Cultural Global Markets / Culture, Business Systems |
Cultural Global Markets |
|
|
|
Cultural Global Markets / Culture, Business Systems |
Cultural Dynamics in Assessing Global Markets |
|
|
|
Cultural Global Markets / Culture, Business Systems |
Culture, Management Style, and Business Systems |
|
| 4. |
|
The Political Environment / The International Legal Environment |
Culture, Mgt Style, & Business Systems |
|
|
|
The Political Environment / The International Legal Environment |
6. The Political Environment |
|
|
|
The Political Environment / The International Legal Environment |
7. The International Legal Environment |
|
| 5. |
|
Marketing Research / Emerging Markets |
The Political Environment |
|
|
|
Marketing Research / Emerging Markets |
9. Emerging Markets |
|
|
|
Marketing Research / Emerging Markets |
8. Marketing Research |
|
| 6. |
|
Multinational Market Regions / Global Marketing Management |
Marketing Research |
|
|
|
Multinational Market Regions / Global Marketing Management |
Emerging Markets |
|
|
|
Multinational Market Regions / Global Marketing Management |
Multinational Market Regions |
|
|
|
Multinational Market Regions / Global Marketing Management |
Global Marketing Management |
|
|
|
Multinational Market Regions / Global Marketing Management |
10. Multinational Market Regions |
|
|
|
Multinational Market Regions / Global Marketing Management |
11. Global Marketing Management |
|
| 7. |
|
International Marketing Channels |
Products and Services for Consumers |
|
|
|
International Marketing Channels |
Products and Services for Business |
|
|
|
International Marketing Channels |
International Marketing Channels |
|
| 8. |
|
Exporting and Logistics: Special Issues For Business |
Exporting and Logistics |
|
|
|
Exporting and Logistics: Special Issues For Business |
Exporting and Logistics |
|
|
|
Exporting and Logistics: Special Issues For Business |
Exporting and Logistics: Special Issues For Business |
|
| 9. |
|
Integrated Marketing Communications and International Advertising |
IMC |
|
|
|
Integrated Marketing Communications and International Advertising |
International Marketing Advertising |
|
|
|
Integrated Marketing Communications and International Advertising |
Integrated Marketing Communications and International Advertising |
|
| 10. |
|
Personal Selling and Sales Management |
Personal Selling |
|
|
|
Personal Selling and Sales Management |
Sales Management |
|
|
|
Personal Selling and Sales Management |
Personal Selling and Sales Management |
|
| 11. |
|
Pricing for International Markets / presentation |
Pricing for International Markets |
|
|
|
Pricing for International Markets / presentation |
Pricing for International Markets |
|
|
|
Pricing for International Markets / presentation |
Pricing for International Markets |
|
| 12. |
|
Negotiating with International Customers, Partners, and Regulators / presentation |
Negotiating with International Customers, Partners, and Regulators / presentation |
|
|
|
Negotiating with International Customers, Partners, and Regulators / presentation |
Negotiating with International Customers, Partners, and Regulators / presentation |
|
|
|
Negotiating with International Customers, Partners, and Regulators / presentation |
Negotiating with International Customers, Partners, and Regulators |
|
| 13. |
|
presentation |
presentation |
|
|
|
presentation |
presentation |
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