이비즈니스

강의상세

이비즈니스의 기초, 비즈니스 모델, 전략, 마케팅, 그리고 관련된 기술을 소개한다.

1.	강의 소개	1. 강의계획서 소개 2. e-Business란? 3. e-Commerce란?
2.	Chapter 1: Introduction	1. Dot Com Bubbles 2. Introduction to e-Business
3.	Chapter 2: Infrastructure	1. Priceline Story 2. e-Commerce Infrastructure
4.	Chapter 2: Continued	1. Facebook Evaluation 2. P2P and Businesses
5.	Chapter 3: Building a e-Commerce Website	1. Building a Website 2. Business Model
6.	Chapter 4: Security	1. Security Issues 2. Payment System
7.	Chapter 4: Security Contd	1. Security Issues 2. Payment System
8.	Chapter 5: Business Model	1. Business Model 2. Business Strategy
9.	Chapter 5: Business Model Contd	1. Building a Business Model 2. Building a Business Website
10.	Chapter 6: Marketing	1. e-Commerce Marketing 2. National Regulation
11.	Chapter 6: Marketing Contd	1. Pricing 2. Versioning 3. Bundling
12.	Chapter 7: Advertising	1. e-Commerce Advertising 2. Google Advertising
13.	Chapter 7: Advertising Continued	1. e-Commerce Advertising 2. Google Advertising
14.	Chapter 8: Ethics	1. Ethical Principles 2. Apple vs. Parents 3. Law on Computing
15.	Chapter 8: Ethics - Continued	1. Ethical Principles 2. Apple vs. Parents 3. Law on Computing