스마트 경영

강의상세

기업에서의 스마트 기술 활용이 주된 테마가 되고 스마트 경영관련 사회과학 및 정보통신 기술에 걸친 새로운 이론 및 국내외 사례들을 중점적으로 토의하고자 한다.

1.	Chapter 1: Information Technologies	1. Smart Technologies 2. The Shallow 3. Trend
2.	Chapter 2: Smart Society	1. Economic Revolution 2. Smart Society
3.	Chapter 3: Keywords in Smart Business	1. Network Economics 2. Paradox Management 3. Openness
4.	Chapter 4-1: Business Model	1. Revenue Model 2. Strategy 3. Marketing
5.	Chapter 4-2: IT Strategy	1. Competitive Advantage 2. Does IT Matter?
6.	Chapter 4-3: Platform	1. Platform 2. IT Platform 3. Platform Strategy
7.	Chapter 5: Knowledge Management	1. Knowledge 2. KM
8.	Chapter 6: Big Data	1. Why Big Data? 2. Technologies 3. Applications
9.	Chapter 7: Competition with Machines	1. IT Productivity 2. Robots
10.	Chapter 8: System Design	1. Process Design
11.	Chapter 9: Game	1. Game 2. Smart Game 3. Application
12.	Chapter 10: Smart Consumer and Pricing	1. Smart Consumer 2. Online Pricing
13.	Chapter 11: Socialnomics	1. Social Media
14.	Chapter 12: Standardization	1. Web Standard 2. Technology Standard
15.	Chapter 13: IT and Policy	1. IT Industry 2. Nework Neutrality