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스포츠PR & Sponsorship

  • 한국외국어대학교
  • Eoin Joseph Trolan
  • 강의담기
  • 오류접수
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강의사진
  • 주제분류
    예술ㆍ체육 >무용ㆍ체육 >스포츠마케팅학
  • 강의학기
    2010년 2학기
  • 조회수
    1,582
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This course is designed to serve as an introductory class in public and media relations for students in sport administration, including the presentation of principles, standards, and guidelines in sport public relations and information systems involved in sport information management. Information technology and its role in sport will be covered.

차시별 강의

PDF VIDEO SWF AUDIO DOC AX
1. Designing proposals This lecture identifies the necessity of sponsorship proposals and its requirements. URL
2. Designing and impllementation part 1 URL
Implementation part 2 This lecture examines the implementation of designing proposals. URL
Implementation 3 This lecture examines the implementation of designing proposals. URL
3. Implementation part 3 This lecture examines the implementation of designing proposals. URL
4. Putting a sponsorship plan together URL
5. Pricing 2 This lecture examines the pricing strategies of the company and the sponsorship. URL
6. Sponsorship publicity This lecture idetifies the features of publicity and its application in sponsorship strategies. URL
Sponsorship publicity 2 This lecture idetifies the features of publicity and its application in sponsorship strategies. URL
7. Measuring Impact This lecture identifies the impact measurement by the sponsorship. URL
8. Introduction to Public relations URL
Introduction to PR part 2 This lecture examines the relationship between sport and the public. URL
9. Integrating public relations This lecture identifies the principles and the procedures of public relation integration. URL
Integrating public relations with Strategic managment part 2 This lecture identifies the principles and the procedures of public relation integration. URL
Integrating pr and strategic management 3 This lecture identifies the principles and the procedures of public relation integration. URL
10. Focusing on the sport organization - media This lecture identifies the relationship between the sport organization and the media. URL
Focusing on the sport organization-media relationship part 2 This lecture identifies the relationship between the sport organization and the media. URL
11. Managing the sport organization - media relationship This lecture identifies the relationship between the sport organization and the media. URL
Managing the sport organization - media relationship 2 This lecture identifies the relationship between the sport organization and the media. URL
12. Developing organizational media This lecture identifies the features and the principles of organizational media development. URL
13. Communication in times of crisis URL
14. Using the internet in sport PR URL

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