스포츠PR & Sponsorship

한국외국어대학교
Eoin Joseph Trolan

페이스북 트위터 카카오톡 네이버밴드 링크복사

주제분류

예술ㆍ체육 >무용ㆍ체육 >스포츠마케팅학
강의학기

2010년 2학기

조회수

5,817

This course is designed to serve as an introductory class in public and media relations for students in sport administration, including the presentation of principles, standards, and guidelines in sport public relations and information systems involved in sport information management. Information technology and its role in sport will be covered.

수강안내 및 수강신청
※ 수강확인증 발급을 위해서는 수강신청이 필요합니다

Designing proposals

차시별 강의

1.		Designing proposals
2.		Designing and impllementation part 1
		Implementation part 2
		Implementation 3
3.		Implementation part 3
4.		Putting a sponsorship plan together
5.		Pricing 2
6.		Sponsorship publicity
		Sponsorship publicity 2
7.		Measuring Impact
8.		Introduction to Public relations
		Introduction to PR part 2
9.		Integrating public relations
		Integrating public relations with Strategic managment part 2
		Integrating pr and strategic management 3
10.		Focusing on the sport organization - media
		Focusing on the sport organization-media relationship part 2
11.		Managing the sport organization - media relationship
		Managing the sport organization - media relationship 2
12.		Developing organizational media
13.		Communication in times of crisis
14.		Using the internet in sport PR