| 1. | |
A01. Introduction | • 1.1. Introduction and Background of Electronic Commerce |  |
| 2. | |
A01. Introduction2 | • 1.2. Components of Electronic Commerce • 1.3. Structure of Electronic Commerce | |
| 3. | |
A02. B2C | • 2.1. Introduction • 2.2. Change of Distribution Business Model | |
| 4. | |
A02. B2C 2 | • 2.3. Channel Conflict and Conquest Strategy • 2.4. Internet Shopping Mall | |
| 5. | |
A03. Customer and CRM | • 3.1. Introduction • 3.2. Purchase Behavior of Online Customer • 3.3. Purchase Decision Making of Consumer | |
| 6. | |
A03. Customer and CRM 2 | • 3.4. CRM • 3.5. CRM on the Internet • 3.6. Composition of CRM System | |
| 7. | |
A04. Advertisement | • 4.1. Introduction • 4.2. Terms of Advertisement | |
| 8. | |
A04. Advertisement 2 | • 4.3. Methods of Internet Advertisement • 4.4. Methods of Mobile Advertisement • 4.5. Advertisement Strategy • 4.6. Situations of Advertisement Market | |
| 9. | |
A05. Online Auction | • 5.1. Introduction • 5.2. Online Auction • 5.3. Types of Online Auction | |
| 10. | |
A05. Online Auction 2 | • 5.4. Process and Technology of Online Auction • 5.5. Future of Online Auction | |
| 11. | |
A06. E-Service | • 6.1. Internet Banking Service • 6.2. Internet Stock Exchange Service | |
| 12. | |
A06. E-Service 2 | • 6.3. Internet Assurance Service • 6.4. Internet Travel Service • 6.5. Internet Recruit Service • 6.6. Other Internet Services | |
| 13. | |
A07. EC Security & Payment | • 7.1. Outlines • 7.2. EC Security | |
| 14. | |
A07. EC Security & Payment 2 | • 7.3. EC Payment | |
| 15. | |
A08. B2B EC & E-Procurement | • 8.1. Outlines of B2B EC • 8.2. Structure of E-Market | |
|
A08. B2B EC & E-Procurement 2 | • 8.3. E-Procurement • 8.4. Strategy of E2B EC • 8.5. B2B EC vs. B2C EC | |
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