1. | 강의 소개 | 1. 강의계획서 소개 2. e-Business란? 3. e-Commerce란? |
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2. | Chapter 1: Introduction | 1. Dot Com Bubbles 2. Introduction to e-Business |
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3. | Chapter 2: Infrastructure | 1. Priceline Story 2. e-Commerce Infrastructure |
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4. | Chapter 2: Continued | 1. Facebook Evaluation 2. P2P and Businesses |
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5. | Chapter 3: Building a e-Commerce Website | 1. Building a Website 2. Business Model |
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6. | Chapter 4: Security | 1. Security Issues 2. Payment System |
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7. | Chapter 4: Security Contd | 1. Security Issues 2. Payment System |
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8. | Chapter 5: Business Model | 1. Business Model 2. Business Strategy |
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9. | Chapter 5: Business Model Contd | 1. Building a Business Model 2. Building a Business Website |
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10. | Chapter 6: Marketing | 1. e-Commerce Marketing 2. National Regulation |
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11. | Chapter 6: Marketing Contd | 1. Pricing 2. Versioning 3. Bundling |
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12. | Chapter 7: Advertising | 1. e-Commerce Advertising 2. Google Advertising |
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13. | Chapter 7: Advertising Continued | 1. e-Commerce Advertising 2. Google Advertising |
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14. | Chapter 8: Ethics | 1. Ethical Principles 2. Apple vs. Parents 3. Law on Computing |
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15. | Chapter 8: Ethics - Continued | 1. Ethical Principles 2. Apple vs. Parents 3. Law on Computing |