1. |
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Strategic Management and Strategic Competitiveness |
Understanding how companies are generating profit through different strategies. |
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2. |
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The External Environment |
Analysis of the external environmnent which helps understanding how it influences the behavior of companies. |
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3. |
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The Internal Organization |
Analysis of resources and how companies should manage them strategically. |
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4. |
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Business Level Strategy |
Defining how company should target markets in the most efficient way. |
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5. |
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Competitive Rivalry and Dynamics |
Analysis of the different competitors and strategies to tackle the customers in the most effective way. |
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6. |
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Corporate Level strategy |
Looking at the wider umbrella of corporations and how they manage their different business units as a whole. |
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7. |
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Merger and Acquisition strategies |
Strategies that companies follow in order to deliver better value by acquiring other companies or merging with them. |
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8. |
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International Strategy & Cooperative Strategy |
This unit focuses on the strategies companies use to reach international markets and what are the implications behind this strategies. |
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9. |
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Strategic Leadership |
This unit is mainly looking at how the CEO's and top management are in charge of creating and visualizing the companys' future. |
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10. |
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Exam Revision 1-10 |
Revision of all units |
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