Love it or loathe it, Public Relations is the name given to developing communications between an organisation and the wider public. It's exactly the kind of activity which is taking place in secondary schools just now, as they host open events for potential pupils and their parents. But it's not just open days. Every time a school opens its doors to parents is an opportunity to build relationships with the local community says Richard Merrin - Managing Director of the Public Relations firm Spreckley Partners Limited. Richard shares his thoughts on making the best of Public Relations for day to day school events. This programme was created by the Video Request Service in direct response to a request from the Teachers TV audience. If you'd like to make a suggestion, follow the 'Request a Video' link.

Video Series: Video Requests (Original: September)
Release Date 2010