A primary school with its own press officer? A secondary which encourages the press to talk to its pupils? Find out the pros and cons of this sort of proactive relationship with the media. Holywell Primary School in Loughborough believes it needs to work hard to maintain its very positive profile in the community. It even has its own press officer to make sure that goal is achieved. Redland Green School in Bristol is a brand new school and believes it must cultivate a positive relationship with the press to win over its community. Its headteacher believes this will benefit the school and eventually the whole of the state secondary education sector in Bristol - which suffers from a poor reputation.

Video Series: Handling the Media
Release Date 2006