The Karrot Rewards scheme was set up in 2001 after a police report said that truanting kids in Southwark, London felt bored, unappreciated and saw school as irrelevant. Karrot, funded by the police and Southwark Council distributes rewards for good attendance to the local secondary schools. Lisa Cole, Manager of the scheme, explains how it works and why they are trying to reach a wider range of pupils by rewarding improved attendance and good citizenship. Karrot also runs an internet bus. This visits deprived areas each night to get young people interested in education and to help improve police relationships in the community. Deputy head, Sergei Cefai talks about the success of the rewards scheme at Sacred Heart School and plays host to their end-of-term awards ceremony. Pupils give their views and Lisa raises the issue of getting all her schools to follow the scheme consistently.

Video Series: Secondary Management
Release Date 2005