| 1. | |
Introduction tothe Course/ Overview ofConsumerBehavior | Introduction to the Course/ Overview of Consumer Behavior |  |
| 2. | |
What is Comsumer Behavior? | What is Comsumer Behavior? | |
|
Exposure, Attention, Perception | Exposure, Attention, Perception | |
|
| 3. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
|
Exposure, Attention, Perception | Exposure, Attention, Perception | |
|
| 4. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
|
Exposure, Attention, Perception | Exposure, Attention, Perception | |
|
| 5. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
|
Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
|
| 6. | |
Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
|
Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
|
| 7. | |
Motivation, Ability, and Opportunity | Motivation, Ability, and Opportunity | |
|
Knowing and Understanding | Knowing and Understanding | |
|
| 8. | |
Knowing and Understanding | Knowing and Understanding | |
|
Attitude Formation ? High Involvement | Attitude Formation ? High Involvement | |
|
| 9. | |
Attitude Formation ? High Involvement | Attitude Formation ? High Involvement | |
|
Attitude Formation ? Low Involvement | Attitude Formation ? Low Involvement | |
|
| 10. | |
Attitude Formation ? Low Involvement | Attitude Formation ? Low Involvement | |
|
Judgment and Decision Making | Judgment and Decision Making | |
|
| 11. | |
학생발표 | 학생발표 | |
|
학생발표 | 학생발표 | |
|
| 12. | |
학생발표 | 학생발표 | |
|
post-decision processes | post-decision processes | |
대구광역시 동구 동내로 64(동내동 1119) 우)41061
COPYRIGHT keris. all rights reserved
페이스북
트위터
카카오톡
네이버밴드
링크복사
