| 1. | |
Introduction | - Overview of course - Introduction to Entrepreneurship - Who is Entrepreneur? |  |
| 2. | |
The Entrepreneur | - Introduction to Entrepreneurship - Who is the entrepreneur | |
| 3. | |
New Startup Education 1 | - Lean startup Business model & lean canvas - Old vs New Startup Education Generating idea | |
| 4. | |
New Startup Education 2 | - Lean startup Business model & lean canvas - Old vs New Startup Education Generating idea | |
| 5. | |
Ideation 1 | - Methods of generating ideas | |
| 6. | |
Ideation 2 | - Methods of generating ideas | |
| 7. | |
Idea Screening | - Choosing attractive ideas - Idea screening frameworks | |
| 8. | |
Group Dynamics 1 | - Group Dynamics; Customer - Improving team dynamics and outputs - Defining the first customers | |
| 9. | |
Group Dynamics 2 | - Group Dynamics; Customer - Improving team dynamics and outputs - Defining the first customers - Two models : BMC mallingis, Market segments | |
| 10. | |
Customer; Problem | - Defining the customer archetype - Jobs, pains & gains of first customer - Retail market | |
| 11. | |
Problem; UVP & Solutions; Channels 1 | - First customer jobs, pains & gains - Unique value proposition - Solutions - product, pain relievers * pain creators - Marketing channels | |
| 12. | |
Problem; UVP & Solutions; Channels 2 | - First customer jobs, pains & gains - Unique value proposition - Solutions - product, pain relievers * pain creators - Marketing channels | |
| 13. | |
Channels; Revenues; Costs | - Marketing channels - owned/partner, direct/indirect, awareness/activation/purchase/delivery/after-sales - Revenue models & streams - Cost estimates | |
| 14. | |
Key Metrics | - What are Key metrics - Typically, Metrics are Developed using Ratios - Startup Key metrics or Startup Accounting | |
| 15. | |
Key Metrics / Hypotheses Testing | - Cost estimates - Key metrics of new venture success - Hypothesis testing claims - Competitive unfair advantage | |
|
Hypotheses Testing / Unfair Advantage | Hypotheses Testing - What is a Startup Test? - Developing Cut-Offs - Not All Hypotheses Require a Test - Early Adopters - Customer: Activity - Interpreting Test Results Unfair Advantage - What isn't Unfair Advantage - So What is an Unfair Advantage? - Unique or Rare Resources - Tangible - Intangible | |
|
|
Startup Financials & Accounting | - Intangible : Copyrights - Intangible : Trademarks & Servicemarks - Legally Protected IP? - Startup Financials Start with Revenues - Costs : Profits - Financial Analyses (Time) - Entrepreneurial Accounting | |
|
|
Group Presentations | - Student group presentations of lean canvas - Business idea presentations - Business pitch | |
대구광역시 동구 동내로 64(동내동 1119) 우)41061
COPYRIGHT keris. all rights reserved
페이스북
트위터
카카오톡
네이버밴드
링크복사
