마케팅

건국대학교
이승윤

페이스북 트위터 카카오톡 네이버밴드 링크복사

주제분류

사회과학 >경영ㆍ경제 >경제학
강의학기

2015년 1학기

조회수

14,936
평점

4.3/5.0 (8)

강의계획서

본 과목은 마케팅컨셉트를 효율적으로 실현하기 위한 방안을 모색하는 것이다. 마케팅 의사결정자가 통제할 수 있는 주요 변수인 제품, 가격, 유통, 촉진(마케팅 믹스)에 관한 사항을 심도 있게 검토한다. 또한 마케팅활동의 계획, 조직, 실시, 통계, 조정 등에 관해서도 다룬다.

수강안내 및 수강신청
※ 수강확인증 발급을 위해서는 수강신청이 필요합니다

Introduction to the Course

차시별 강의

1.	Introduction to the Course	Introduction to the Course
2.	What is marketing?	What is marketing?
	Marketing 1.0, Marketing 2.0, Marketing 3.0	Marketing 1.0, Marketing 2.0, Marketing 3.0
3.	Segmentation /Targeting /Positioning Strategies	Segmentation / Targeting / Positioning Strategies
	Segmentation /Targeting /Positioning Strategies	Segmentation / Targeting / Positioning Strategies
4.	What is Consumer Behavior?	What is Consumer Behavior?
	What is Consumer Behavior?	What is Consumer Behavior?
5.	What is the Mission Statement?	What is the Mission Statement?
	Marketing Objectives	Marketing Objectives
6.	BCG Matrix	BCG Matrix
7.	Branding Strategies	Branding Strategies
8.	Product Concepts	Product Concepts & Services Marketing New Product Development and PLC
	Product Concepts	Product Concepts & Services Marketing New Product Development and PLC
9.	Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing	Managing Marketing Channels and Implementing Interactive and Multi- Channel Marketing
	Managing Marketing Channels and Implementing Interactive and Multi-Channel Marketing	Managing Marketing Channels and Implementing Interactive and Multi- Channel Marketing
10.	Building the Price Foundation	Building the Price Foundation
	Building the Price Foundation, Integrated Marketing Communications	Building the Price Foundation, Integrated Marketing Communications
11.	Advertising, Sales promotion, and PublicRelations + Emarketingstrategies	Advertising, Sales promotion, and Public Relations + E-marketing strategies
	Advertising, Sales promotion, and PublicRelations + Emarketing strategies	Advertising, Sales promotion, and Public Relations + E-marketing strategies
12.	Social Metworks	Social Metworks