뉴미디어 광고의 이해

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페이스북 트위터 카카오톡 네이버밴드 링크복사

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사회과학 >경영ㆍ경제 >광고홍보학
강의학기

2014년 2학기

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3,847

강의계획서

This class is intended to bring a clearer theoretical structure to the class and underpinning for our discussion of the persuasive, economic, social, and regulatory aspects of new media-driven marketing communiactions

차시별 강의

1.	Introduction	Introduction
2.	New Media Advertising in Bussiness and Society	Explanation of new media advertising and integrated marketing communication
	New Media Advertising in Bussiness and Society	Explanation of new media advertising and integrated marketing communication
3.	Social, Ethical, and Regulatory aspects of NMA	Ananlysis of the benefits and problems of advertising and promotion in a capitalistic society and debate a variety of issues concerning their effects on society's wellbeing.
	Social, Ethical, and Regulatory aspects of NMA	Ananlysis of the benefits and problems of advertising and promotion in a capitalistic society and debate a variety of issues concerning their effects on society's wellbeing.
4.	The ethcial aspects of advertising	Explanation of Advertising Ethics
	The ethcial aspects of advertising	Explanation of Advertising Ethics
5.	Understanding online consumer bahavior	Understanding the two approacehs to understand consumers
	Understanding online consumer bahavior	Understanding the two approacehs to understand consumers
6.	Online Consumer Culture (1)	Explanation of the relationship between culture and advertising
	Online Consumer Culture (1)	Explanation of the relationship between culture and advertising
7.	Online Consumer Culture (2)	Explanation of global consumer culture, advertising persuasiveness and consumer cultural values
	Online Consumer Culture (2)	Explanation of global consumer culture, advertising persuasiveness and consumer cultural values
8.	Marketing and Advertising Planning	Overview of marketing and advertising planning strategy
	Marketing and Advertising Planning	Overview of marketing and advertising planning strategy
9.	New Media Advertising Planning (1)	Explanation of budgeting and media planning
	New Media Advertising Planning (1)	Explanation of budgeting and media planning
10.	New Media Advertising Planning (2)	Overview of general procedures in planning media and media strategy
	New Media Advertising Planning (2)	Overview of general procedures in planning media and media strategy
11.	New Media Advertising Planning (3)	Overview of general procedures in planning media and media strategy
	New Media Advertising Planning (3)	Overview of general procedures in planning media and media strategy
12.	Marketing Communication Media	Overview of challenges in the contemporary media environment
	Final Project Presentation	Students' presentation on new media advertising for Pocky