1. | ![]() |
Global Marketing Task | Introduction to Global Marketing | ![]() |
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Global Marketing Task | Introduction to Global Marketing | ![]() ![]() |
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2. | ![]() |
Theoretical Foundations | Theories of Global Marketing | ![]() |
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Theoretical Foundations | Theories of Global Marketing | ![]() ![]() |
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3. | ![]() |
Cultural Foundations | Introduction to Culture and marketing | ![]() |
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Cultural Foundations | Introduction to Culture and marketing | ![]() ![]() |
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4. | ![]() |
Country Attractiveness | Political Risk, Macroeconomics, Environmental Research, PLC | ![]() |
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Country Attractiveness | Political Risk, Macroeconomics, Environmental Research, PLC | ![]() ![]() |
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5. | ![]() |
Export Expansion | Exporting, Entry Mode Selection | ![]() |
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Export Expansion | Exporting, Entry Mode Selection | ![]() ![]() |
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6. | ![]() |
Licensing, Strategic alliances and FDI | Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI. | ![]() |
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Licensing, Strategic alliances and FDI | Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI. | ![]() ![]() |
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7. | ![]() |
Understanding Local Customers | Local Marketing, Consumer decision process, local market research | ![]() |
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Understanding Local Customers | Local Marketing, Consumer decision process, local market research | ![]() ![]() |
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8. | ![]() |
Local Marketing in Mature Markets | Mature Markets, Japan, EU, Australia and New Zealand, North America | ![]() |
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Local Marketing in Mature Markets | Mature Markets, Japan, EU, Australia and New Zealand, North America | ![]() ![]() |
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9. | ![]() |
Local Marketing in New Growth Markets | New Growth Markets, Latin America, Asian New Growth Markets | ![]() |
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Local Marketing in New Growth Markets | New Growth Markets, Latin America, Asian New Growth Markets | ![]() ![]() |
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10. | ![]() |
Local Marketing in Emerging Markets | Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India | ![]() |
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Local Marketing in Emerging Markets | Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India | ![]() ![]() |
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11. | ![]() |
Global Marketing Strategy | Global Strategy, STP, Diversification, Focused | ![]() |
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Global Marketing Strategy | Global Strategy, STP, Diversification, Focused | ![]() ![]() |
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12. | ![]() |
Global Products and Services | Global Products and Services, New product development, Services | ![]() |
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Global Products and Services | Global Products and Services, New product development, Services | ![]() ![]() |
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13. | ![]() |
Global Branding | Global Branding, Nation Branding, Brand equity and managing brands | ![]() |
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Global Branding | Global Branding, Nation Branding, Brand equity and managing brands | ![]() ![]() |
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14. | ![]() |
Global Advertising | Global advertising companies, Selected Countries, Communication process, Campaign Planning | ![]() |
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Global Advertising | Global advertising companies, Selected Countries, Communication process, Campaign Planning | ![]() ![]() |
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15. | ![]() |
Global Promotion, E-Commerce, and Personal Selling | Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling | ![]() |
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Global Promotion, E-Commerce, and Personal Selling | Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling | ![]() ![]() |