| 1. | |
Introduction to the Course | Introduction to the Course |  |
| 2. | |
Overview of Consumer Behavior | Overview of Consumer Behavior | |
| 3. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 4. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 5. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 6. | |
Exposure, Attention, Perception | Exposure, Attention, Perception | |
| 7. | |
Motivation, Abilit, and Opportunity | Motivation, Abilit, and Opportunity | |
| 8. | |
Motivation, Abilit, and Opportunity | Motivation, Abilit, and Opportunity | |
| 9. | |
Motivation, Abilit, and Opportunity | Motivation, Abilit, and Opportunity | |
| 10. | |
Knowing and Understanding | Knowing and Understanding | |
| 11. | |
Attitude Formation? High Involvement | Attitude Formation? High Involvement | |
| 12. | |
Attitude Formation? Low Involvement | Attitude Formation? Low Involvement | |
| 13. | |
Attitude Formation? Low Involvement | Attitude Formation? Low Involvement | |
|
Memory and Retrieval | Memory and Retrieval | |
|
| 14. | |
Problem Recognition and Information Search | Problem Recognition and Information Search | |
|
Judgment and Decision Making | Judgment and Decision Making | |
|
|
Consumer Decision-Making Process | Evaluation of Alternatives | |
|
|
Consumer Decision-Making Process | Evaluation of Alternatives | |
대구광역시 동구 동내로 64(동내동 1119) 우)41061
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