| 1. | |
The Introduction to Sport Industry | 1. Understanding the types of sports 2. Understanding various settings for sporting activities 3. Introduction to major professional sports in the U. S. |  |
| 2. | |
The Special Nature of Sports Industry | 1. Understanding the special nature of sports industry 2. Understanding a model of sports industry 3. Understanding the importance of globalization inside the sports industry market | |
| 3. | |
Marketing Management in Sport | 1. Understanding the marketing information system 2. Understanding the SWOT Analysis 3. Introduction to the marketing plan in the sports industry | |
| 4. | |
A Brief Glimpse into Soccer in Europe | 1. Understanding the European big league soccer 2. Understanding the sponsorship inside the European big league soccer 3. Introduction to the Manchester United organization | |
| 5. | |
Promotions inside the sports indusry | 1. Understanding the nature of promotion inside the sports industry 2. Understanding the nature of advertising inside the sports market 3. Introduction to the different kinds of promotional methods | |
| 6. | |
Promotional concepts and practices inside the sports industry | 1. Understanding the different kinds of promotional methods inside the sports market 2. Understanding the promotional practices inside the sports industry 3. Introduction to various kinds of promotional components | |
| 7. | |
The importance of place inside the sport industry | 1. Understanding the theory of place inside the sports industry 2. Understanding the importance of place among 5P's (Marketing Mix) 3. Introduction to the Borussia Dortmund home facility | |
| 8. | |
Place & Product distribution inside the sports industry | 1. Understanding the special nature of place inside the sports industry 2. Understanding marketing channels for professional sports organizations. 3. Introduction to the Borussia Dortmund home facility | |
| 9. | |
Perspectives in Sport Consumer Behavior inside the sport industry | 1. Understanding the special nature of sport consumer behavior 2. Understanding two different factors inside the sport consumer behavior 3. Understanding the decison making for sport involvement | |
| 10. | |
A basic overview of sport industry | 1. Understanding the special nature of sport industry 2. Understanding the sports industry structure inside the major professional sport teams, tennis & golf in the U. S. 3. Understanding the various settings for sporting activities | |
대구광역시 동구 동내로 64(동내동 1119) 우)41061
COPYRIGHT keris. all rights reserved
페이스북
트위터
카카오톡
네이버밴드
링크복사
