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Eco-Friendly Corporate Management
| Rating: |
|
| Type: | Courseware |
| Language: | Korean |
- Institution:
- Hanyang Cyber University
- Author:
- 양영종
- Lectures:
- 13
Abstract:
This course details the advertising planning process and theory and practice of creative advertising strategy for major and non-major students.
Conditions of Use:
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| No. | Lecture | Description |
|---|---|---|
| 1 | Basics of Advertisement Planning | Basics of Advertisement Planning |
| 2 | Process of Advertisement Planning | Process of Advertisement Planning |
| 3 | Advertisement Strategy | Advertisement Strategy |
| 4 | Creative Strategy | Creative Strategy |
| 5 | Copy Strategy | Copy Strategy |
| 6 | Media Strategy | Media Strategy |
| 7 | Advertisement Strategy | Advertisement Strategy |
| 8 | Advertisement Project Exercise | Advertisement Project Exercise |
| 9 | TV-CM Advertisement Production | TV-CM Advertisement Production |
| 10 | Radio Advertisement Production | Radio Advertisement Production |
| 11 | Print Advertisement Production | Print Advertisement Production |
| 12 | Internet Advertisement Production | Internet Advertisement Production |
| 13 | Case Studies of Advertisement Planning Production Campaign | Case Studies of Advertisement Planning Production Campaign |
